City of Schlieren

For years, the town of Schlieren had a noto­ri­ous­ly bad rep­u­ta­tion – poor qual­i­ty hous­ing, carved up by roads, a high pro­por­tion of for­eign nation­als in the pop­u­la­tion and loss of work­places due to indus­tri­al flight.

The town coun­cil felt that this was unde­served, and so decid­ed to step up com­mu­ni­ca­tions. The plan was to start with a sur­vey to deter­mine what the per­cep­tion actu­al­ly was. The results of the study were intend­ed to form the basis for for­mu­lat­ing the com­mu­ni­ca­tions strategy.

cometris was engaged to car­ry out this online sur­vey and a 2,000-strong pan­el from the can­tons of Zürich and Aar­gau was used to test how the town was per­ceived by exter­nal tar­get groups. The inter­nal per­spec­tive was pro­vid­ed by a pan­el of around 300 man­u­fac­tur­ers and traders, town employ­ees, politi­cians and oth­er per­son­al­i­ties res­i­dent in Schlieren, with the results pre­sent­ed at a pub­lic town coun­cil meeting.