At cometris, we dispose of an efficient set of tools for measuring perception. Alongside the usual monitoring services for print media, we maintain and use proprietary tools for monitoring online channels, including social media, which allow us to quickly identify the most significant news from the whole range of available information .
We also collect data by means of online surveys. Because our clients want to know which product design is most popular with the consumer, the concerns their employees have, whether the perception of the company matches with what the company wants to stand for, or simply to back up the credibility of statements and stories in a press release with statistically reliable results.
To do so, we work together with global panel partners, which has already led us, for example, to conduct surveys in China - of course, only after subjecting our questions to a “culture check”.