Georg Fischer
Do good things and discuss them: prestige building in Dubai
An industrial firm established in 1802, Georg Fischer is based in Schaffhausen and runs around 130 companies in 30 countries. Georg Fischer focuses on three areas: piping systems, automotive technology and mechanical engineering. As might be expected, products manufactured with components from Georg Fischer are more familiar to end users than the company itself, which operates in the business-to-business sector.
Moreover, when a suitable opportunity arose to make Georg Fischer better known among the general public, cometris exploited this very fact. The prestigious Burj Khalifa building in Dubai was made the focus of media relations, which spawned numerous pieces in print, online media and TV; reporting on the significant role played by Georg Fischer in supplying water to the topmost floor of the tallest building in the world.