It is worth communicating in a crisis
Good communication pays off even in a crisis. It not only helps limit damage but may often pave the way out of the crisis. One of cometris’ clients took the strategic decision to close a factory in the canton of Tessin. Communicating this was a challenge – for one thing, the factory in question was extremely well-established, with more than a century of history, a strong union presence and deep roots in the region. For another, the factory was intended to remain in operation for around a year after the decision to close, which required the cooperation of some 50 employees. In addition, the process would naturally send a message to other factories in Europe.
Together with the company executives and local plant managers, cometris devised a detailed communications strategy, which included a coherent schedule, fixed key messages, intensive media training and preparations for presentations to employees.
On the day of the announcement, the cometris team controlled the flow of information and handled the media personnel who were present. The company executives focused on discussions with employees and appointments with other stakeholders. The resulting trust then made it possible to conduct successful redundancy negotiations with the unions, and continue running the factory until the closure date required on operational grounds.