BANK-now
Multimedia relations
BANK-now specialises in the consumer credit and leasing business, and is one of Switzerland’s largest providers in this market. In May 2008, “LEASE-now Eco” made BANK-now the first lease provider to launch an environmentally friendly leasing service. Customers who choose the “LEASE-now Eco” product can capitalise on preferential interest rates for low-emission passenger vehicles.
cometris was commissioned to handle media relations for the new service. Leveraging experience from previous projects, the agency decided that cross-media implementation would be best. This involved supplementing traditional trilingual press releases with a blog providing additional materials for print and electronic media – an FAQ index, images, contact details, product flyers and an interview with the CEO of BANK-now. The interview was provided both in text format for press quotes, and as an audio file for use on the radio.