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Multimedia relations

Category: Media relations

BANK-now spe­cialis­es in the con­sumer cred­it and leas­ing busi­ness, and is one of Switzerland’s largest providers in this mar­ket. In May 2008, LEASE-now Eco” made BANK-now the first lease provider to launch an envi­ron­men­tal­ly friend­ly leas­ing ser­vice. Cus­tomers who choose the LEASE-now Eco” prod­uct can cap­i­talise on pref­er­en­tial inter­est rates for low-emis­sion pas­sen­ger vehicles.

cometris was com­mis­sioned to han­dle media rela­tions for the new ser­vice. Lever­ag­ing expe­ri­ence from pre­vi­ous projects, the agency decid­ed that cross-media imple­men­ta­tion would be best. This involved sup­ple­ment­ing tra­di­tion­al trilin­gual press releas­es with a blog pro­vid­ing addi­tion­al mate­ri­als for print and elec­tron­ic media – an FAQ index, images, con­tact details, prod­uct fly­ers and an inter­view with the CEO of BANK-now. The inter­view was pro­vid­ed both in text for­mat for press quotes, and as an audio file for use on the radio.

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