Public Relations Perception Management

GE  |  EN

Corporate communications

Insurance


A club for top shots

As part of a restructuring campaign for a leading Swiss insurer, cometris launched a club for top employees.

This club not only served the retention of Management thanks to the various benefits associated with the membership, but also enabled club members to serve as brand ambassadors who as successful employees were able to talk first-hand about their jobs.

cometris supervised the conception and membership management of the club, and was responsible for the planning and organisation of the launch event and other events. The scope of duties also included defining the visual identity of the club and producing video testimonials as well as various merchandising articles with the club logo.