Public Relations Perception Management

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Media relations

SISD


Media trip to school inauguration in Dubai

The privately founded Swiss International Scientific School in Dubai (SISD) is the largest Swiss school abroad. The school offers the complete International Baccalaureate (IB) program from kindergarten through to grade 12. In addition to the mainly English-speaking department, there are two bilingual departments: English-French and English-German. The school's beginnings date back to autumn 2015, and since then it has been extremely successful in its development. At the end of 2017, around 1,000 children attended classes in the first Minergie-certified building in the Middle East.

The first Swiss boarding school abroad was opened at SISD in early 2018. Since then, up to 300 students are able to live on the campus. Among the invited guests at the ceremony were the Swiss Consul General in the United Arab Emirates, representatives of the local authorities and a delegation from the canton of Valais, the patronage canton of the SISD. With almost 300 international schools, the competition in Dubai is enormous. So is the fight for attention. cometris therefore proposed to SISD that some media from Switzerland be given a glimpse into the school for the inauguration ceremony. cometris developed possible report topics for the journalists and coordinated and accompanied the media trip.

Important media outlets 20 Minuten, Sonntagszeitung and Aargauer Zeitung (newspaper alliance Nordwestschweiz) accepted the invitation and went on to report about the school using text, pictures and video. Due to the additional dispatch of a press release, reports from the Swiss newswire SDA and other media in Switzerland and abroad followed.

Watch video from 20min.ch (German)