Public Relations Perception Management

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Research

Nestlé


Perception can be tempting

Having decided to update its chocolate brand Chokito, Nestlé tasked various design agencies with proposing new packaging designs for the chocolate bars. The main aim of the new packaging was to boost perception among younger customers, and cometris was commissioned to test the 10 designs that were developed.

In particular:

  • How were the design proposals perceived?
  • How popular were various aspects of the packaging, such as the text, logo and background?
  • What associations did the proposed designs evoke?
  • How did perceptions differ among the various target groups?

As a result, we delivered a clear recommendation as to which design promised greatest acceptance among the relevant target groups for Chokito.