Corporate communications, Media relations
International company, locally accessible
Contactless payment has remained a hot topic in Switzerland since it was introduced by Migros, and MasterCard leads the field, with more than one million PayPass credit cards. cometris has provided a number of services to support the international payment processing technology firm – particularly with active and passive media relations.
This has involved cometris acting as a press office to monitor media coverage (print, online and social media), handling numerous media enquiries from all parts of the country in consultation with the client, and assisting MasterCard to communicate product launches and innovations such as PayPass in Switzerland and the rest of Europe. It also included identifying opinion leaders, organising a media round-table session, preparing interviews and background discussions with senior managers, and writing trade articles.