Public Relations Perception Management

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Research

Georg Fischer


Knowing who thinks what, and acting accordingly

Georg Fischer is a leading Swiss industrial group. In late 2004, following a successful restructure, the company decided to investigate its actual perception among relevant target groups. The aim was to use these findings as an empirical basis for devising a forward-looking and proactive perception management strategy.

cometris used several online surveys in various years to determine how relevant target groups perceived Georg Fischer and what they expected from the company. Each of these were compared with previous studies, whereupon measures were defined to improve group communications.

From designing the questionnaires to presenting the results, cometris handled every aspect of the work – and even carried out a survey in China.