Success in ladies’ golf
Golf has enjoyed increasing popularity for some years now – and among women as well as men, which the well-known mineral water producer Evian was quick to recognise. In 1994, Evian set up the “Evian Championship”, which has risen over the years to become one of the top five global ladies’ golf tournaments, with the highest total prize money.
To supplement conventional advertising, cometris has assisted Evian on several occasions, helping create a stronger media presence for the brand as part of the sports event and boost the positive company perception. Using a cross-media and interdisciplinary PR strategy, it was possible to position Evian in diverse sectors (sports, health, lifestyle and business) via a number of different communications channels (print, online, radio and video).