Corporate communications, Media relations
A new bank conquering the market
Early in 2007, Credit Suisse transferred its consumer finance division to a legally independent subsidiary by the name of BANK-now. cometris was commissioned to assist with both the internal and external communications for this process.
The broad range of services we provided included editing information texts and presentations, helping construct the website, providing consultations for press conferences, and carrying out press and issue monitoring.
Internal communications largely involved podcasts by senior management, which allowed executives to provide employees with much more direct and personal information about the changes and plans than they could with written information.
cometris continued to provide communications and media relations support once the reorganisation process was complete.