Public Relations Perception Management

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Research

At cometris, we dispose of an efficient set of tools for measuring perception. Alongside the usual monitoring services for print media, we maintain and use proprietary tools for monitoring electronic channels, including social media, which allow us to quickly identify the most significant news from the whole range of available information .

However, research at cometris not only entails scanning secondary sources; we also gather primary data. Employing our own panel and collaborating with global panel partners, we use online surveys to quickly collect data directly from its source. We can survey the public, company staff or any other target group, and do so anywhere – Switzerland, Europe, even China. Thereafter, the careful analysis of the data allows us to give concise advice and recommendations to the client.